You know that awkward moment when the bill comes for a group dinner? Yeah, I hate that.

Cino is the first payment method that helps couples and friends split payments with ease. I was brought in to build the creative strategy for Cino. I worked on creating concepts and briefs for benefit-led paid social adverts which targeted couples who don’t have or don’t want a joint account. I also created the TOV guidelines and messaging hierarchy for the brand and rewrote parts of the website and app store to make the benefits and functionality much clearer.

One of the most important KPIs for Cino was improving its install-to-purchase rate. People were downloading the app but not using their cards to make purchases. The ad campaign ran for 2 months, and we saw the install-to-purchase rate increase by 4% MoM and a 2.5 ROAS.