Ever repurposed your jeans into shorts? I know I have.
Well, G-Star will do it for you for free if hand your old pair into their certified tailors in Belgium, the Netherlands or the UK.

Together with the creative director, I created the storyboard, copy and voiceover for this video (paid & organic). I worked on the ad campaign for G-STAR RAW's recycled denim campaign.

The goal was to increase awareness ahead of the summer season and to increase awareness of G-Star Raw’s sustainability practices.