To celebrate their 100th anniversary, Keune Haircosmetics partnered with Klibansky, the famous Dutch mixed media artist, to create a signature hair serum and product range.

The brief was to encapsulate the essence and values of both the Keune brand and Klibansky; colourful, artistic, craftsmanship and self-expression.

I co-created the concept for the campaign and wrote the script for the main campaign film, taglines and copy for several digital and print assets. This included copy direction for paid and organic posts on Instagram and TikTok, Keune's website and physical displays in official Keune hair salons.