2023 saw the highly anticipated launch of Travis Scott’s comeback album, Utopia.

I was brought in to improve the website's content design. I created copy for Travis’ website headlines, product titles, navigation menus, and shop pages in accordance with the project’s vision and brand guidelines.

My goal was to create seamless navigation and consistency for Travis fans searching the website for exclusive album content, tour dates, videos, and limited edition merchandise. I also gave copy direction to the content team in Berlin, who created organic and paid social posts based on my guidelines.